Oracle Customer Hub (formerly Siebel Universal Customer Master 8.2).
Field Report


  • Strong enterprise MDM vision & roadmap
  • First to market with process hub – Privacy Management Policy Hub
  • Momentum & expertise in Telco & Retail Banking
  • High-end production sites ... Home Depot, KPN, Royal Caribbean Cruise Lines, Toyota Financial Services, …
  • Proven performance Integrated data quality & analytics
  • Integration architecture ... Fusion Middleware, Web Services & Application Integration Architecture
  • Strong systems integrator channel
  • Future Oracle DB integration
  • Upgrade path to Fusion MDM via automation – not migration


  • Active data governance strategy emerging ... Oracle Data Governance Manager announced Aug 2009
  • Delay of Fusion MDM
  • Registry strategy still evolving

**Resolved by Oracle Data Integrator (a.k.a. Sunopsys)