What Others Say


“I found Aaron's candor refreshing and invaluable. Makes me want to come back for more. Keep up the good work!"

Gerry Pastores
VP, Senior Architect
Bank of America

“Aaron Zornes provided us with a comprehensive and factual, analytical review of the current state of CDI-MDM technology. Aaron’s unbiased views, backed up by an insightful analysis of what’s behind the ‘slide-ware’ were of particular value, not only in the technology selection but also in considering broader issues of approach to, strategy for, and architecture of our Enterprise-wide CDI-MDM solution.”

Christopher A. Wildt
Chief Enterprise Architect
IT Division
Woolworths Limited

“The value of working with Aaron Zornes continued past the CDI solution selection process and included guidance on enhancements, data quality improvements and master data governance. His facilitation of non-supplier aligned references helped us build relationships for on-going experience sharing.”

Shawn Webster
Manager – Sales Center of Excellence
Corporate Marketing and Sales

“Aaron Zornes and the CDI-MDM Institute have been instrumental in helping us navigate the uncharted waters of implementing an effective and pragmatic solution to delivering an enterprise-wide view of our customers.  His work has been helpful in separating the myth from the reality in architecting a solution to this legacy problem and helping us better understand the players in this emerging market space.”

Jane Booth
Director Information Technology
Catherine Zyetz
Program Manager

“The CDI-MDM Institute was the first source of coverage for the CDI space and Aaron has provided valuable and relevant advice.”

Matt Stitz
CDI / MIO Project

“Aaron's research was a critical component of our CDI solution decision. It is very important to have an objective view of how to handle the issue of master data consolidation.”

Thomas Hannigan
Director Sales and Marketing Informatics
Hoffmann-La Roche, Inc.

“Aaron Zornes provided us with an in depth, unbiased survey of the state of CDI and CDI toolsets that accelerated our efforts in the arena. It is refreshing to find a resource that is willing to share both the strengths and the weaknesses of commercial tools.”

Steve Talus
Enterprise Architecture
Qwest Communications

“Aaron Zornes provided us with high quality and timely feedback on potential System Integrators with the CDI experience we need. This was especially helpful since real-world CDI experience is not easily found in the marketplace.”

Mike Overby
Manager, Information Systems
COUNTRY Insurance and Financial Services

“Aaron Zornes deserves kudos for recognizing the unique challenges in the CDI space very early. His incisive analysis cuts through the hype and provides actionable information to practitioners in this space.  The CDI-MDM Institute has become the de facto research destination for any one engaged in Master Data initiatives regardless of where they are in the evolution.”

Perri Husted
Program Manager
Global Development Information Services
Merck & Co.

“It is always a pleasure to meet Aaron Zornes and get his guidance on key strategic decisions for Oracle MDM. While always challenging, his questions are relevant, his assessments to the point and his advice insightful, a reflection of a true MDM professional. We are looking forward to continuing our fruitful collaboration.”

Pascal Laik
VP, Master Data Management Strategy

“Aaron is a visionary who has a pulse on what is happening in this fast moving market. He has helped spread the message of the importance of CDI and, now, MDM through his relentless efforts in market research and the CDI-MDM Summit conferences. His insights into CDI-MDM market and his persistent evangelical efforts have significantly helped Siperian reach the broad marketplace.”

Anurag Wadehra
VP, Marketing & Product Management
Siperian Inc.

“Since the inception of the CDI/MDM market, Aaron Zornes, and now the MDM Institute have been providing me with the type of unbiased, unfiltered market information and advice I need to be effective in my job.  Aaron is on the short list of people we trust to provide insight to help guide our strategic direction.”

Chris Lucas
VP, CDI Solutions
Dun & Bradstreet

“I've known Aaron since my executive roles at Crystal/Seagate Software when he led the analyst research team at META Group.  I have always found his opinions were indeed "authoritative" and "relevant".  At Purisma, we have found his insight and passion for all things CDI, MDM and data governance especially useful in helping shape our message.  Moreover, his capacity for evangelizing MDM via the CDI-MDM SUMMIT events has been especially prescient and supportive of our CDI vision.”

Pete Daffern

“Working with Aaron Zornes brought us CDI market insight and his independency, as analyst, and visionary views helped us to clearly define our strategy in this direction.”

Hugo Verwijs
Human Inference

“The CDI-MDM Institute provides us with valuable and original insight into the latest emerging trends within these dynamic market spaces (CDI/MDM and related spaces).  Their research reports and newsletters give us an unbiased analysis of developing stories that shape the market, such as M & A, new products, evolving standards and best practices.  We can always rely on Aaron's candid approach to commentating on news events and providing his audience with a perspective that balances business with technology.”

John de Wit

“As an early source of information and coverage of the MDM market Aaron has supplied valuable information helping us understand additional ways to help our customers.”

Dave Ireland
VP Sales

“Aaron Zornes has a wealth of knowledge and experience in the field of data warehousing, customer data integration and master data management, which is reflected in the CDI-MDM Institute and their research.  Their active leadership in this field has help to educate individuals and organizations while guiding the technology segment towards relevant features and functionality needed for viable solutions.”

Jonathan Wu, CPA CITP | Senior Principal
Information Management Practice | HP Services – Americas
Hewlett-Packard Company

“I have worked with Aaron Zornes and the CDI Institute for a number of years now including my management roles at i2 Technologies and Teradata.  Clearly they have been leading the charge in terms of building awareness of this space with customers as well as providing thoughtful insights into the CDI and MDM market trends.”

Satish Iyer
Vice President
CDI Solution Strategy

“Aaron’s vision for how to leverage customer information has been the leading light for innovation is this pervasive horizontal market for years.  His extraordinary knowledgebase and independent voice is the gold standard for insight into how to unlock the promise offered with complex CDI and MDM implementations.”

Robert Rich
DataQualityFirst Inc.

“The business value of CDI-MDM is unquestioned. But how to achieve this value is the hard part. Complex existing data silos, disparate middleware infrastructure, a plethora of business applications make the CDI-MDM journey a challenging one? The CDI-MDM Institute, with Aaron Zornes at the helm, provides enterprises with the direction they require to make this journey. Aaron stays on the forefront of vendor solutions capabilities and actual enterprise implementations. From these he accurately projects where vendors and enterprises will be 2, 3, and even 5 years out. His predictions are fact based, not "vendor-influenced"; independence that everyone appreciates. Further through his global event series, frequent speaking engagements, and free published research, Aaron's thought leadership is readily accessible to a broad audience.”

Robert Eve
VP Marketing
Composite Software


"Aaron is one of the very few analysts who truly understands the value of a holistic approach to Enterprise Data Management. This is not just about vendor-specific software solutions alone; the full solution encompasses software, services, governance, data quality and training, all targeted at solving the thorny challenge of harmonized Master Data across global enterprises. Aaron shows how to make this pragmatic and achievable for all companies, large and small."

Tarun Batra