D&B Purisma Data Hub 3.5
Field Report


Strengths

  • Rapidly deployable, high performance matching engine
  • B2B & B2C hierarchy management
  • Global/Master reference data as a service
  • Enterprise & appliance model pricing/packaging
  • CDI = 1 of 3 strategic initiatives announced to Wall Street by D&B 4Q2007
  • Strong data governance applications

Weaknesses

  • Lacking integration with other PIM or product master hubs
  • Lack of strong SI channel
  • Under invested in marketing & sales
  • References ramping up ... BEA, Cardinal Health, Corporate Express, DSB (Danish National Railroad), Endeca, Infor, Norwegian Cruise Lines, XO Communications, …