Oracle Customer Data Hub v12.1.1
Field Report


  • Strong enterprise MDM vision & roadmap
  • Multi-entity platform -- Parties, Products (PIM Hub), Locations (Site Hub)
  • Trading Community Architecture
  • Mid-market references -- Agrokor, Church Pension Group, Etat de Geneve, GGB, Hanjin Shipping, Kangwon Land, LG Telecom, Network Appliance, Rand Merchant Bank, Symantec, …
  • High-tech manufacturing expertise
  • Global ID generation, management & x-ref
  • Integrated DQ & Analytics
  • Global reach -- Security blanket for government, high tech, & manufacturing industries
  • Upgrade path to Fusion MDM via automation – not migration


  • Minimal high-end references
  • Fair-to-meek customer recognition capability
  • Best fit is B2B & mid-market
  • Lack of industry-specific data models