IBM Initiate MDS – v9.x
Field Report


  • Positioning as "fast time-to-value registry" vs. IBM MDM Server “golden copy/transactional hub”
  • Real-time probabilistic match scalability & accuracy
  • Web-based data stewardship for complex relationship mgmt
  • Healthcare/Health Insurance expertise -- BCBS of MN/CA/ KS, Humana
  • Hospitality, Retail Pharmacy expertise
  • Government expertise -- HMRC, State of ND, Leeds City Council, Borough of Brent
  • Non-healthcare/government expertise -- Dell, FedEx, H&R Block;  Mitsubishi Motors; NFU Mutual; Rabobank (UK); Suncorp; Sasktel; South Dakota State; SunCorp; Zurich Insurance;
  • Leader in data exchanges
  • Rapid growth in customer base via IBM sales & support channels
  • SIs = Accenture, Capgemini, Cognizant; IBM GBS, …


  • Product entity support still evolving
  • Active data governance strategy still emerging
  • Industry-specific business services capabilities just emerging